Twitter Lite to partner with Vodafone in India
Twitter Lite, a mobile friendly website is based on Google’s progressive apps addressing to the market in India where the internet has always been an issue.
Being one of the largest growth engines, it has perceived a tremendous growth in India with over 200 million people on prepaid.
According to Maya Hari, the Managing Director of Asia Pacific Twitter believes that India is the largest and the rapidly growing audience over Twitter.
Growth of Twitter in India
The stats say that there were over a million tweets while Diwali in 2016 which gained over 6 million tweets in the current state elections.
Twitter Lite primarily works on three aspects, i.e., network conditions, type of device used and affordability of access to an individual.
Arvinder Gujral, the senior director of business development Asia Pacific for Twitter points that Twitter Lite aims to focus on these 3 aspects launching its product initially in India.
Why Twitter Lite
The users will experience using Twitter Lite at a data saver mode compressing over 70% of your data.
It will give the users an option whether they wish to download images on tweets or not.
Moreover, it will have an offline mode too where the last cached data will be accessible in the offline mode.
One can save Twitter Lite as a bookmark on the homepage. The company believes that the round icon of Twitter Lite will give users a feel of using an application.
Moreover, it will use only 1 MB space of your mobile.
The company will launch the same in 42 global languages where 6 of them are Indian languages. It will have Hindi, Kannada, Bengali, Tamil, etc.
The company merging with Vodafone in India is expected to outperform in the country for its attractive and exciting features it will share with its users.